Privacy policy

This is the ALC’s privacy policy and sets out how we use data from our members as well as those who visit this (our) website. “We” refers to the ALC. “You” refers to our members and visitors to this website.

We know how important it is to protect your privacy and to comply with data protection laws.

We will safeguard your personal data and will only disclose it where it is lawful to do so.

If you have any questions about this policy, please email [email protected].

When you log into an online account provided to you, you agree to our privacy and cookies policies. By continuing to use our website, you agree to the use of cookies as described in this notice.

Collecting your information

We may collect your information upon giving you access to a login of our system at your request or as part of a membership subscription. Other ways we may collect information are:

  • From you emailing or contacting us
  • From you applying for membership to the ALC
  • From analytics collated from the sending out of our e-newsletter
  • From you registering to attend our conferences and events.

Type of information we collect

The following information may be collected from one of the means above: name, email addresses, company/firm/organisation name, date of birth, length of qualification, memberships to accreditation schemes, areas of work you do, telephone contact numbers, message information/enquiry, other information relevant to customer surveys and/or offers and computer/device technical details.

Why do we collect your information?

We may collect this information to compile demographic reports based on support needs and member interests, this is to allow us to continue to provide the best support and service levels.

If you have chosen to receive our e-newsletter or if you agree we may occasionally use your information to send you promotional or marketing information regarding our services and products. Alternatively, in some instances we may have a legitimate interest in processing your personal data. If you wish to opt out of receiving our e-newsletter, you can email us at [email protected] or click ‘Unsubscribe instantly’ at the bottom of our e-newsletter.

How we use this data

Collecting this data helps us understand what you expect from us, enabling us to deliver improved products and services.

Specifically, we may use data:

For our own internal records
To improve the products and services we provide
To contact you in response to a specific enquiry
To customise the website for you
To send you promotional emails about products, services, offers and other things we think might be relevant to you such as conferences, training courses and publications
To contact you via email, telephone or mail for research reasons
Interaction with external social networks and platforms
Analytics including information about who has opened our e-newsletter, when and how often; who has clicked the links in our e-newsletter, when and how often; and the countries in which our e-newsletter has been opened and the links clicked.

Recipients of your personal data

In addition to our organisation we may, when required and necessary, share your personal data with other organisations. Depending on the work we are undertaking, the other organisations may include:
Our ‘data processors’ who are contractors from whom we obtain operational services including IT, message-taking, secure data storage
Other ‘data controllers’ that provide professional services such as accountants
Providers of insurance, financial and banking services to our organisation
HMRC and other national and local government bodies
The Information Commissioner’s Office (ICO) and organisations involved with the preparation, assessment and certification of quality standards for which our organisation is seeking or maintaining accreditation.

All of the above are located in the UK.

We may choose to communicate information to you through a third party called Mailchimp which is based in the United States, in which case we will share your email address with Mailchimp. We will not sell or share your information to third parties for marketing or other purposes. Mailchimp’s privacy notice is on its website.

Controlling information about you

When you fill in an e-form or provide your personal details on our website, you may see one or more tick boxes allowing you to:

Opt-in to receive marketing communications from us by email, telephone, text message or post
Opt-in to receive marketing communications from our third-party partners by email, telephone, text message or post

If you have agreed that we can use your information for marketing purposes, you can change your mind easily by sending us an email: [email protected].

We will never lease, distribute or sell your personal information to third parties unless we have your permission or we are required to disclose your personal details by law.


We are committed to ensuring that all information we hold about you is secure. In order to prevent unauthorised access or disclosure we have implemented appropriate physical, electronic and managerial procedures to safeguard and protect that information.

Other data controller recipients of your personal data are each responsible for implementing appropriate physical, electronic and managerial procedures to safeguard and protect that information, and to keep it secure.